Jimmy John’s: S.M.U.T.
Through our always-on social for Jimmy John’s, we discovered a #BookTok community that appreciated whenever our content got a little—let’s say—spicy. (It all started with the accidental appearance of a Colleen Hoover book in the background of a TikTok.)
So we created S.M.U.T.: The Summer Menu of Ultimate Temptation.
Order a spicy Jimmy John’s sandwich for the beach, and unlock an equally spicy audio book to complement the occasion: introducing The Blade and the Brine, an original romantasy novella, read by none other than Walton Goggins.
Sexy Stats
Between our main promo video and dozens of surrounding assets on social (samples below), the results were hot.
🥵 1.8 Billion Earned Impressions
🥵 67 Million Paid Impressions
🥵 5.7 Million Organic Impressions
🥵 311,000 Influencer Impressions
A Small Sampling of Sultry Social
The Blade and the Brine: Parts 1 & 2
Congratulations, you have made it to the bottom of this page and unlocked the FREE audiobook! 😉