When Jimmy John's Kickin’ Ranch disappeared from the menu, the Internet was all up in arms. So we worked closely with JJ’s to bring the beloved dressing back the following year, announcing its comeback through an original, early-aughts-inspired pop-punk tune and music video.
Jimmy John’s: Bring Back My Kickin’ Ranch
No matter what we were posting on social, the comments kept coming back to one thing.
Instead of simply telling fans Kickin’ Ranch was back, we let them do the talking.*
*We pulled song lyrics directly from fan comments. Composed, performed, shot, and edited entirely by my team. Featuring yours truly on bass guitar.
The Sound of Success 🎸
🌶️ 188 Pieces of Organic Content (Throughout Campaign)
🌶️ 1.7 Billion Earned Impressions
🌶️ 9.5 Million Organic Impressions (3.2X above Benchmark)
🌶️ 447,000 Engagements