About
I build creative teams and help brands grow.
Still love getting my hands dirty.
I'm a multidisciplinary leader with a strong sense of craft, a penchant for strategic rigor, and an obsession with results.
Creative Leader
Social-first, AI-forward
New York City
The Long Version
I've always loved anything creative. To me, that's anything with an infinite set of possible solutions.
I started my career as a copywriter after completing my undergrad at Boston University and honing my ad chops at The Creative Circus.
Early on, as many of my contemporaries were filling their books with TV spots, I noticed this thing called social media rapidly creeping up alongside technological innovations that would forever change the way we consume media (e.g., the smartphone). So a lot of my work was nontraditional right from the start.
But over the years, my creative curiosity has taken me just about everywhere: social activations, brand campaigns, experiential, digital platforms and apps, editorial coverage, and beyond. Informing all of this has been my fascination with behavioral science and psychology, particularly what makes people think, feel, and act.
Today, I believe that some of the most interesting creative challenges go well beyond making ads and content. Building teams, cultivating partnerships, and bringing people together around shared goals all require a ton of imagination, innovation, and EQ. This perspective has shaped how I lead, collaborate, and build systems that help creative departments thrive, most recently as Head of Creative at ChukMedia (a VaynerX company).
On the Clock
20+ Years in creative
$30M+ New + incremental business helped win
40+ Largest creative department led
50+ Industry awards and recognition
Off the Clock
Street & studio photography
Immortalizing moments along the space-time continuum.Drums, guitar & bass
Currently sitting behind the kit for @konezumi_nyc.Linguistic love
Soft spot for anagrams, suspended hyphens, and Oxford commas.
Leadership Principle
There's the work.
And then there's the work between the work.
Some of the most important work we do isn't the stuff that ends up in a TikTok, a pitch deck, or a case study. I've categorized four key relationships I try to cultivate as a creative leader: between teammates, between agency partners and clients, between creative people and their craft, and between brands and their audiences. Get those relationships right, and the work suddenly becomes more rewarding for everyone.
The Record
Brands, agencies, and the juries that noticed.
Selected Brands I've Worked On
Bausch + Lomb
Chase
Ford
Google
Gwen Stefani
Hasbro
Hellmann's
HubSpot
Hulu
Hyundai
Jeep
Jolly Rancher
Kohl's
Marvel
Microsoft
Panera
Paramount Network
Pencils of Promise
Porsche
Reebok
Sea-Doo
Shure
SK-II
St. Jude
Subway
SYFY
The Walking Dead
Toyota
Universal Pictures
USA Network
VIZIO
Agencies
Leo Burnett
Cramer-Krasselt
Saatchi & Saatchi
Innocean
Huge
VaynerMedia
ChukMedia
Recognized By
A-List Hollywood
ANDY
Cannes Lions
CLIO
Communication Arts
Digiday Mobi
Effie
Graphis
IAB MIXX
Internet Advertising Awards
National ADDY
New York Festivals
The One Show
SXSW Interactive
thinkLA IDEA
Webby
* Also served as a juror for The Pele Awards.
Let's Talk
Building a team, or the next big thing?
Whether it's an interesting opportunity, a creative project, or just something you're geeking out about, I'd love to jam.