About

I build creative teams and help brands grow.
Still love getting my hands dirty.

Black-and-white portrait of Brian Chin smiling in a white T-shirt.
Black-and-white portrait of Brian Chin smiling in a white T-shirt.

I'm a multidisciplinary leader with a strong sense of craft, a penchant for strategic rigor, and an obsession with results.

  • Creative Leader

  • Social-first, AI-forward

  • New York City

The Long Version

I've always loved anything creative. To me, that's anything with an infinite set of possible solutions.

I started my career as a copywriter after completing my undergrad at Boston University and honing my ad chops at The Creative Circus.

Early on, as many of my contemporaries were filling their books with TV spots, I noticed this thing called social media rapidly creeping up alongside technological innovations that would forever change the way we consume media (e.g., the smartphone). So a lot of my work was nontraditional right from the start.

But over the years, my creative curiosity has taken me just about everywhere: social activations, brand campaigns, experiential, digital platforms and apps, editorial coverage, and beyond. Informing all of this has been my fascination with behavioral science and psychology, particularly what makes people think, feel, and act.

Today, I believe that some of the most interesting creative challenges go well beyond making ads and content. Building teams, cultivating partnerships, and bringing people together around shared goals all require a ton of imagination, innovation, and EQ. This perspective has shaped how I lead, collaborate, and build systems that help creative departments thrive, most recently as Head of Creative at ChukMedia (a VaynerX company).

On the Clock

  • 20+ Years in creative

  • $30M+ New + incremental business helped win

  • 40+ Largest creative department led

  • 50+ Industry awards and recognition

Off the Clock

  • Street & studio photography
    Immortalizing moments along the space-time continuum.

  • Drums, guitar & bass
    Currently sitting behind the kit for @konezumi_nyc.

  • Linguistic love
    Soft spot for anagrams, suspended hyphens, and Oxford commas.

Leadership Principle

There's the work.
And then there's the work between the work.

Some of the most important work we do isn't the stuff that ends up in a TikTok, a pitch deck, or a case study. I've categorized four key relationships I try to cultivate as a creative leader: between teammates, between agency partners and clients, between creative people and their craft, and between brands and their audiences. Get those relationships right, and the work suddenly becomes more rewarding for everyone.

The Record

Brands, agencies, and the juries that noticed.

Selected Brands I've Worked On

  • Bausch + Lomb

  • Chase

  • Ford

  • Google

  • Gwen Stefani

  • Hasbro

  • Hellmann's

  • HubSpot

  • Hulu

  • Hyundai

  • Jeep

  • Jolly Rancher

  • Kohl's

  • Marvel

  • Microsoft

  • Panera

  • Paramount Network

  • Pencils of Promise

  • Porsche

  • Reebok

  • Sea-Doo

  • Shure

  • SK-II

  • St. Jude

  • Subway

  • SYFY

  • The Walking Dead

  • Toyota

  • Universal Pictures

  • USA Network

  • VIZIO

Agencies

  1. Leo Burnett

  2. Cramer-Krasselt

  3. Saatchi & Saatchi

  4. Innocean

  5. Huge

  6. VaynerMedia

  7. ChukMedia

Recognized By

  • A-List Hollywood

  • ANDY

  • Cannes Lions

  • CLIO

  • Communication Arts

  • Digiday Mobi

  • Effie

  • Graphis

  • IAB MIXX

  • Internet Advertising Awards

  • National ADDY

  • New York Festivals

  • The One Show

  • SXSW Interactive

  • thinkLA IDEA

  • Webby

* Also served as a juror for The Pele Awards.

Let's Talk

Building a team, or the next big thing?

Whether it's an interesting opportunity, a creative project, or just something you're geeking out about, I'd love to jam.