Welcome to Castle Rock
Castle Rock is a psychological horror-mystery series on Hulu, based on Stephen King's twisted multiverse. At the center of our campaign was a dynamically shifting social voice, which grew more dreadful and malevolent with each episode, in real time with the show’s narrative.
Pre-Season Trailer
All our social content evolved (unsettlingly) in personality and tone, including a pair of promos we cut. This one went out ahead of premiere.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
In-Season Trailer
A few episodes in, things took a turn for the macabre. We cut this version using the same exact script—identical words, two different vibes—all with in-house resources.