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Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/74885262-f2b9-4fbf-a461-f3dbedfa006a/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_FALSESSTART_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/704df17a-c339-471d-9016-ed7e73fd6927/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_FUMBLE_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/280a2cf4-433b-4b54-9586-8c6cd53c2b00/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_HOLDING_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/9d2ef849-dc1f-4044-a437-39e658176840/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_INTERCEPTION_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/40fa9c31-aa85-4d87-98db-e64aa738ba8a/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_OVERTIME_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/801c00ff-a703-4465-b6f6-41d3141c3410/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_PICK6_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/e7907ae4-d681-4c47-a74c-8d2022a6af5b/%5BBWW%5D+UndercoverSauce_PlaysAndPenalties_TOOMUCHSAUCE_16x9+FINAL+230824.gif Work - Buffalo Wild Wings x Sauce Gardner https://www.brianxchin.com/work/innocean-picture-day monthly 0.5 2021-01-12 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076504880-QBYBHM7T98Q32PG3HHXX/Shareen1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076507134-WTUUEVOQY71L29HVC2KE/Alex1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076511184-YFNCNC9VZVR3M4R7J5NQ/Jamie_H1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076515633-T93E146SYK9FETPGV09Y/Kyle1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076521646-U0B1Q4X3OAPQ5X4Q4EG3/Mike1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076526394-8GGJAJVUIJUVRML3WDAW/Jamie_F1_550.jpg Work - #InnoceanPictureDay https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606076528870-NVRBF3Q6JV15NP9Q14WC/Jeff1_550.jpg Work - #InnoceanPictureDay https://www.brianxchin.com/work/hyundai-hank monthly 0.5 2020-12-01 https://www.brianxchin.com/work/because-futbol monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606006851919-0YL199IPVCP8WK11RLS3/image-asset.png Work - Hyundai: #BecauseFutbol - #BecauseFutbol Tumblr We teamed up with artists, illustrators, and GIF-makers all around the world to create over 160 pieces of custom content. Each one a different expression of #BecauseFutbol. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606007202738-AAIG7MPA8CFWV9YLO86L/image-asset.png Work - Hyundai: #BecauseFutbol - Fellow-Fan Finder We also created a handy tool to help fans find prime World Cup-viewing locations in their area. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606009803254-SXOVDLI65RK906QZBLJI/image-asset.png Work - Hyundai: #BecauseFutbol https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606009777968-JF2IKYKKYN0VHR0PAM4W/image-asset.png Work - Hyundai: #BecauseFutbol https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606010736964-4H7R3QXF1Y23CP3A4GC0/image-asset.jpeg Work - Hyundai: #BecauseFutbol - Live from StoryLab Throughout the entire World Cup, we kept our TweetDecks open and our MacBook Pros amply charged, monitoring #BecauseFutbol conversation and interacting with thousands of fans. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011249211-GODGQHDBU63A229MPGJW/Screen-Shot-2015-07-05-at-1.17.55-PM_500.png Work - Hyundai: #BecauseFutbol People everywhere confessed their deepest, darkest #BecauseFutbol sins. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011260716-XGOJAJX7VKG0NBF5HPJB/Screen-Shot-2015-07-05-at-1.23.56-PM_500.png Work - Hyundai: #BecauseFutbol But they soon realized it was a perfectly acceptable excuse. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011266331-SX879XVKGGD9QUXXUQGI/Screen-Shot-2015-07-05-at-3.22.11-PM_500.png Work - Hyundai: #BecauseFutbol Through simple, lightweight responses, we fanned the flames. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011277855-9YFWNN3I8JNY2EJ5QX1V/Screen-Shot-2015-07-05-at-1.07.26-PM_500.png Work - Hyundai: #BecauseFutbol And we empathized with fans, turning their confessions into art... https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011282945-Q17OEQANHPH5OXTNEUQU/Screen-Shot-2015-07-05-at-12.56.03-PM_500.png Work - Hyundai: #BecauseFutbol As well as rewarding them with commemorative swag. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011298508-17U0SSFOVPXABF0NSPLQ/Screen-Shot-2015-07-05-at-1.21.03-PM_500.png Work - Hyundai: #BecauseFutbol The free soccer balls weren't the only thing people got excited about. Every other tweet sounded something like this. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011304052-DCQJ0UB5NXN4SL0VIQ9S/Screen-Shot-2015-07-05-at-1.33.40-PM_500.png Work - Hyundai: #BecauseFutbol Meanwhile, we leveraged our Tumblr content in real time, both during matches... https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011324217-FN39IKNTDG7YEX5TV3DS/Screen-Shot-2015-07-05-at-1.28.16-PM_500.png Work - Hyundai: #BecauseFutbol And in response to fan tweets. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606011329132-6CLN2MGKJS474KYIG6IC/BF_yolo_500.png Work - Hyundai: #BecauseFutbol Of the countless #BecauseFutbol tweets, photos, videos, and stories shared around the world, this one remains a favorite of mine. It was evidence that our campaign had officially made its mark on pop culture. https://www.brianxchin.com/work/storylab monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606079771030-ZR9IKU8E5TGUKWDCFUHC/storylab1_725.jpg Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081924641-I1YKDOMJIKYATNQCRFG5/Screen%2BShot%2B2020-11-22%2Bat%2B4.36.29%2BPM.jpg Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606083079529-5UEYYO2YOJC7VGNR48MI/Screen+Shot+2020-11-22+at+5.09.40+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606079773360-K1A1T67GS514QHFMDX3X/storylab2_725.jpg Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081564926-VMXNACQGH53IZ31Q2SMH/Screen+Shot+2020-11-22+at+4.45.33+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606083275746-0K3M5WA6GLXC06B8ATTJ/Screen%2BShot%2B2020-11-22%2Bat%2B5.09.51%2BPM.jpg Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606079775179-93OK6W3Q93LR1YL28ITR/storylab3_725.jpg Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081568220-72MMA1ANDV3XAY9HBQND/Screen+Shot+2020-11-22+at+4.45.14+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606083099777-PBNPL546FQX77642PL2T/Screen+Shot+2020-11-22+at+5.09.59+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081571892-1ONFZSP7X0MKOF5CPEDU/Screen+Shot+2020-11-22+at+4.45.07+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081561819-H4KSAMCR7QDNKDX2682X/Screen+Shot+2020-11-22+at+4.44.15+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081579235-IF1I5O3OOGU3R3YTSROZ/Screen+Shot+2020-11-22+at+4.41.22+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081631280-5QKGPPINQXFN6FJRMZET/Screen+Shot+2020-11-22+at+4.39.40+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081639650-2CZK2J7PEUDKX8BXBX8Y/Screen+Shot+2020-11-22+at+4.43.53+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081656018-B8L9Q0VSGDO4PCWPXTGX/Screen+Shot+2020-11-22+at+4.44.00+PM.png Work - INNOCEAN StoryLab https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606081662459-8O9DC0M7K6IKRP6VOPUS/Screen+Shot+2020-11-22+at+4.38.51+PM.png Work - INNOCEAN StoryLab https://www.brianxchin.com/work/suv-lifestyle-quiz monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606096556359-XTJE8E7RTR31EMXVAELM/image-asset.jpeg Work - Hyundai: The SUV Lifestyle Quiz https://www.brianxchin.com/work/syfy-at-the-con monthly 0.5 2020-11-30 https://www.brianxchin.com/work/chop-shop-journal monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606062778200-NAZTVRZ8SU95TF36K4JP/image-asset.jpeg Work - The Chop Shop Journal - Buy it now for only $999. Due to its ultra-limited run—we handed out only 500 copies at NY Comic-Con—fans knew they had something special on their hands. (The listing shown here sold for $305.) https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061332441-0AIG0V28VH4AV2BR8QIY/CSJcover.jpg Work - The Chop Shop Journal https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061334292-UXCXD72TD0U5GRHBLGVW/CSJ1.jpg Work - The Chop Shop Journal https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061335950-UE2SE3CDPHDLXN5UBP5N/CSJ2.jpg Work - The Chop Shop Journal https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061338082-CSX8XCZBR5M4PQUAKCA3/CSJ3.jpg Work - The Chop Shop Journal https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061339281-CYLDM70XW5TBAIRGZFKK/CSJ4.jpg Work - The Chop Shop Journal https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606061341250-D5QV4KCUAO75UEREOHEL/CSJ5.jpg Work - The Chop Shop Journal https://www.brianxchin.com/work/skii-the-journey-vr monthly 0.5 2020-11-29 https://www.brianxchin.com/work/findyour7 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000916000-Y2PMFDYAOKDAINFVRAEH/F7_1.PNG Work - Hyundai: Find Your 7 LANDING PAGE | Connect with Facebook and build your dream team for a chance to score 7 Super Bowl tickets. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191114-G9S5SMMSO9E9PDR75XEL/F7_7.PNG Work - Hyundai: Find Your 7 A fully custom video showed the Santa Fe racing across the U.S. to assemble your team—dynamically incorporating friends' hometowns, activities, and interests. All rendered on mobile. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000915827-OUC8NKXHX7RXL3BXNQO5/F7_2.PNG Work - Hyundai: Find Your 7 MAGIC ALGORITHM | Our custom engine analyzed the profiles of your Facebook friends to find teammates based on 7 personality types. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191619-D2AXZJQAK2DP525ZZ5KK/F7_8.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000915989-UBH5EM3Q5A4CT9CF77H4/F7_3.PNG Work - Hyundai: Find Your 7 TEAM CONFIG | This was your chance to make some player trades. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191665-KRH95L2J1Y5KZ5O4B29P/F7_9.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000915713-JVSN0JHEATQGJ15TXM9Y/F7_4.PNG Work - Hyundai: Find Your 7 TEAM NAME | Every awesome team needs an equally awesome name. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191833-1SB8F5JHWPFB8SU5YEHD/F7_10.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000915795-NAC3NNOAIO4GSGXZPMW2/F7_5.PNG Work - Hyundai: Find Your 7 VIDEO RENDER | Our server-side rendering generated a custom video for you in just seconds. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191618-658V6CSQWQ4LWT0JW4P5/F7_11.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606000916048-0F1T18DIPNI2H9LH05VO/F7_6.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002191944-DIJND8MAR6RS2DEK90OJ/F7_12.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002192173-ZAI7C5LE52S2C2B02R1W/F7_13.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002193799-IAF68RDAGPNMRWEV7XRS/F7_14.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002193345-1DZTE96G7CSQO0K8IKKU/F7_15.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002193912-Q0FQB2NAJCEOCQ6QTG46/F7_16.PNG Work - Hyundai: Find Your 7 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606002194038-LPEDUQH5UCCUY3VCIQ5I/F7_17.PNG Work - Hyundai: Find Your 7 https://www.brianxchin.com/work/toyota-shareathon monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606018465106-Y4C1IGZM4ZHOTCZB40TJ/Screen+Shot+2020-11-21+at+11.13.43+PM.png Work - Toyota Shareathon The intro screen. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606018019416-0YDC7IQKWT7Y808KFPXZ/shareathon-2_o.jpg Work - Toyota Shareathon The tweet everyone and their mother tweeted. https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606018021005-M13JFT594DI56CL3KEEP/shareathon-3_o.jpg Work - Toyota Shareathon What a lonely, newborn seed tweet looks like: https://images.squarespace-cdn.com/content/v1/5fb2f0acda61a3692057db63/1606018023739-W616CRASF9X2UPGMAMDZ/shareathon-4_o.jpg Work - 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Nearly 300k app downloads across iOS and Android. 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